In his op-ed, Ed Roth, the founder of Stencil1, highlights the significant contributions of LGBTQ+ entrepreneurs to the U.S. economy, noting that LGBTQ+ businesses generate over $1.7 trillion in national economic impact. Roth shares his journey of transforming a hobby into a successful business, emphasizing the critical role of digital platforms like Facebook and Instagram in helping small businesses thrive. These platforms allow him to reach targeted audiences and expand his business.
Roth urges lawmakers to consider the impact of tech policies on small business owners, particularly around consumer data and advertising strategies. He stresses the importance of preserving tools like targeted advertising and AI, which help small businesses compete with larger companies. He calls for policymakers to engage with small business owners to understand their needs and avoid creating regulations that could hinder their success.
Roth also emphasizes how digital platforms provide inclusive opportunities for mentorship and collaboration, particularly for marginalized communities. He advocates for policies that balance consumer protection with the needs of small entrepreneurs, ensuring a vibrant, inclusive economy that benefits all.
To read the full op-ed, visit the article on PoliticsNY.